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This project is a rhetorical analysis or simply defined as study of how someone persuade others. Soekarno's opening speech at Asian African Conference 1995 is analyzed using text or document analysis. This project is conducted to see how Soekarno persuades Asian African leaders to cooperate in fields such as economy, politics, and diplomacy as a solution to their problems of colonialism and imperialism that are still shadowed them although they have proclaimed their independency. Data are drawn from library study and observation. The analysis employs Aristotle's framework of rhetoric specifically the three means of persuasion and the speech arrangement, one of the five rhetorical cannons. This project observes the urgency or background of the speech delivery, the speech structure and the rhetorical appeals employed to achieve the goals. The results of the observation are the following. First, the speech was delivered due to the pathetic situation in Asia and Africa at the time that needed someone to trigger them to act and get out of any dresses of imperialism. The second result shows Soekarno follows Aristotelian speech arrangement in organizing his speech to achieve his persuasive goals. The third result is he frequently uses pathos in order to evoke audience's feeling of anger and sadness so that they are triggered to act for their real independency. The results of this project can be implemented by speech writers, for example, to do influential communication since rhetoric can be very useful to understand the way people persuade others. Keywords: Asian African Conference, rhetoric, rhetorical analysis, rhetorical appeals, Soekarno, speech arrangement, speech background.

http://digilib.polban.ac.id/gdl.php?mod=browse&op=read&id=jbptppolban-gdl-lailasafit-9863