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This project entitled An Analysis of Persuasive Language in House Furniture Advertisements in Elle Decoration Magazine is aimed to find the type of persuasive language used and persuasive language used dominantly, and to help the readers understand about the implied meaning behind the texts in house furniture advertisement in Elle Decoration magazine. The advertisements selected to be analyzed are 15 advertisements. The qualitative and quantitative in simple counting methods are applied in analyzing the data in this project. The results of the analysis found that there are 15 types of persuasive language which are used in house furniture advertisement, and each of these advertisements has an implied meaning behind the texts. Furthermore, the types dominantly used are exaggeration (28%) and followed by inclusive language (14%). The function for exaggeration is to overstate the word to persuade the readers to be more interested in buying a product advertised. And for inclusive language, it used to make the readers feel like they are a part of the advertisement. Keywords: Persuasive Language, House Furniture Advertisements, Magazine, Elle Decoration.

http://digilib.polban.ac.id/gdl.php?mod=browse&op=read&id=jbptppolban-gdl-arsypasham-6659