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This project entitled "An Analysis of the Texts and Picture in Public Service Advertisements by Jeremyville". This project is conducted in order to examine how jeremyville presents the picture to support the message of public service advertisements through a simple use of signifier and signified. The analysis also includes the identification of the sentences in terms of denotative and connotative meaning to convey the message. The public service advertisements selected to be analyzed were 20 posters. The method used in this project is qualitative descriptive. The result of analysis shows that Jeremyville's simple figures signify the concept and explicitly conveyed in simple use of sentences. Jeremyville also uses both connotative and denotative meaning that presents in imperative text to make the poster more attracting. By the use a simple picture such as, human, plant, animals, and another thing and simple sentences, the message are easily captured at glance. This project is then expected to have contribution to the area of study, especially in text analysis subject. Keywords: Text analysis, text and pictures in public service advertisements, Jeremyville.

http://digilib.polban.ac.id/gdl.php?mod=browse&op=read&id=jbptppolban-gdl-dwizakiyya-6673