Penelitian ini bertujuan untuk mengetahui analisis pelaksanaan Bauran Promosi di Nuart Sculpture Park dan mengetahui masalah serta hambatan yang di alami oleh NuArt Sculupture Park dalam melakukan bauran promosi Teknik analisis data yang digunakan dalam penelitian ini adalah analisis deskriptif kualitatif . Metode yang digunakan untuk menggambarkan atau menganalisis suatu hasil penelitian yang menghasilkan data deskriptif berupa kata-kata tertulis atau lisan dari orang-orang dan perilaku yang dapat diamati. Teknik pengumpulan data dilakukan dengan wawancara, observasi dan dokumentasi. Dari hasil pembahasan data dijelaskan bahwa (1) NuArt Sculpture Park sudah menggunakan 6 elemen bauran promosi yaitu Advertising, Sales Promotion, Events and experiences, Online and Social Media Marketing, Direct and Database Marketing, Personal Selling.(2) Hambatan terbesar yang dialami oleh pihak NuArt Sculpture Park adalah tidak adanya divisi khusus yang menangani pemasaran. Kata Kunci: Bauran Promosi, Galeri Seni.

This research aims to discover the implementation of promotional mix at NuArt Sculpture Park and find out the problem that experienced by NuArt Sculpture Park in terms of implementing the promotional mix. The analysis method which used in this research is Qualitative Descriptive Analysis, this method is used to describe or analyse the research which the output are the quote or phrase spoken by the object that being observed. The data are collected by interviewing, observing, and documentation.In the fourth chapter, tells that there are two main points that experienced by NuArt Sculpture Park, the first is NuArt Sculpture Park has implemented The 6 Elements of Promotional Mix which consists of Advertising, Sales Promotion, Events and experiences, Online and Social Media Marketing, Direct and Database Marketing, and Personal selling, and the second is there is no division that focus on marketing affair in NuArt Sculpture Park. Keywords: Promotion Mix, Art Gallery.

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