Penelitian ini bertujuan untuk mengetahui tingkat brand loyalty konsumen atas merek handphone Blackberry dan Samsung Android , dan juga untuk mengetahui susunan piramida loyalitas, yang meliputi switcher, habitual buyer, satisfied buyer, liking the brand, dan committed buyer atas handphone Blackberry dan Samsung Android. Hasil penelitian atas 100 orang pengguna handphone tersebut, Blackberry mempunyai konsumen paling banyak pada tingkat satisfied buyer, kondisi ini dinila baik karena berarti 74 % , Samsung Android mempunyai konsumen paling banyak pada tingkat liking of the brand yaitu sebesar 80 %, banyak konsumen yang menyukai handphone ini karena rata-rata mereka mempunyai pengalaman yang baik tentang handphone ini. Handphone blackberry hampir membentuk piramida secara sempurna, sedangkan Samsung Android dapat membentuk piramida secara terbalik yaitu semakin keatas semakin melebar dimana keadaan seperti itulah yang diharapkan setiap perusaahaan atas penjualan produknya..

This study aims to determine the level of consumer brand loyalty brand Blackberry and Samsung Android phones, and also to determine the loyalty pyramid arrangement, which includes a switcher, habitual buyers, satisfied buyer, liking the brand, and committed buyer over Blackberry and Samsung Android phone. The results of the study of 100 users of the mobile phone, the Blackberry has the most customers satisfied buyer on the level, this condition is considered good because it means 74%, Samsung Android has the most consumers on the level of liking of the brand that is equal to 80%, many consumers who like mobile phones this is because on average they have a good experience on this phone. Mobile blackberry almost perfectly formed pyramid, while the Samsung Android can be inverted pyramid form that is getting to the top of widening the circumstances in which each standard enterprise that is expected on the sale of its products

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