Daya tarik wisata belanja menjadi salah satu minat berkunjung wisatawan ke Bandung. Tempat wisata belanja di Bandung pun beragam. Wisata belanja di Bandung menjadi salahsatu faktor pendukung angka kedatangan wisatawan di Bandung. Semakin berkembangnya wisata belanja di Bandung semakin banyak mendatangkan wisatawan. Dalam tugas akhir ini penulis ingin mengetahui bagaimana persepsi wisatawan tentang wisata belanja yang berada di Bandung. Seberapa puas mereka menikmati wisata belanja yang ada di Bandung. Dengan melakukan penelitian lapangan dengan menggunakan kuesioner didapatkan hasil positif. Persepsi wisatawan terhadap wisata belanja di Bandung adalah positif. Wisatawan merasa nyaman, aman dan mendapatkan apa yang wisatawan inginkan ketika berbelanja. Kata Kunci: Daya Tarik Wisata Belanja, Wisata Belanja di Bandung.

Shopping tourist attraction have become the one of the reason of tourist to visit Bandung. Bandung have many kinds of shopping attraction. Bandung's shopping attraction are one of the factor to increase the number of tourist. The more Bandung's shopping attraction developed, the more tourist visiting Bandung. In this final project, the writer want to know ho is the tourist perception about shopping tourist attraction in Bandung. How satisfied they enjoy the tourist attraction. The writer get the positive result by did the field research and spreading questionnaire to the tourist. The tourist perception about the shopping tourist attraction in Bandung is positive.The tourist felt comfortable, safety and they can get what they want when they do shopping. Keywords: Shopping Tourist Attraction, Shopping Tourist Attraction in Bandung.

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