Tujuan penelitian yang dibuat penulis adalah untuk menganalisis daya tarik wisata "Night At The Museum"� di Museum Asia Afrika. Menurut Cooper (2005) ada empat unsur yang menentukan keberhasilan suatu daya tarik wisata, yaitu attraction, access, amenities, dan anciliary service. Penulis dalam penyusunan tugas akhir ini menggunakan teknik metode penelitian kuantitatif dengan cara penyebaran kuesioner dan studi pustaka melalui teknik deskriptif kuantitatif. Data tersebut kemudian di proses dan di analisis serta disatukan berdasarkan permasalahan yang ada. Berdasarkan analisis yang telah dilakukan menunjukan bahwa Night At The Museum memiliki daya tarik wisata yang cukup baik. Terbukti dari mudahnya akses transportasi, mudahnya reservasi, tempat yang aman dan nyaman, guide yang ramah, serta layanan yang bagus yang dirasakan oleh para pengunjung saat kegiatan Night At The Museum menjadi daya tarik bagi pengunjung dalam berwisata di Night At The Museum. Dengan menambahkan berbagai kegiatan-kegiatan tambahan saat Night At The Museum agar menjadi lebih unik dan mempunyai ciri khas tersendiri demi meningkatkan daya tarik wisatan dalam mengikuti kegiatan Night At The Museum di museum konferensi asia afrika. Peneliti menarik kesimpulan bahwa daya tarik menjadi suatu hal yang penting untuk dianalisis karena hal tersebut menyangkut kepada banyaknya jumlah pengunjung serta kepuasan pengunjung dalam berwisata ke suatu tempat. Kesimpulan yang penulis ambil berdasarkan penelitian ini yaitu Kegiatan Night At The Museum mempunyai daya tarik wisara yang cukup baik, alangkah lebih baik lagi jika ditambahkan inovasi kegiatan tertentu seperti menjelajahi ruang bawah tanah agar dapat terus meningkatkan daya tariknya. Kata kunci: daya tarik, analisis, wisata, Night At The Museum, museum.

The purpose of this research is to analyze the tourist attraction Night At The Museum in museum of Asian African Conference. According to Cooper (2005) there are four elements that determine the success of a tourist attraction, namely attraction, access, amenities, and ancillary service. The author in the preparation of this final project uses the method of research by quantitative, by questionnaires and literature study through descriptive quantitative techniques. The data was processed and analyzed also compiled based on the existing problems. Based on the analysis that has been done shows that the Night At The Museum has a good event to attract the tourism.it is Proven by the analysis that shows how easily to be accessed by any transportation, easily to do the reservation, safe and comfortable place, a friendly guide and also a good service perceived by the visitors during the Night At The Museum activities become the attraction for visitors in the Night At The Museum. By adding a variety of additional activities at Night At The Museum will become more unique and has its own characteristics in order to increase the attractiveness of the tourist in the Night At The Museum in the Konferensi Asia Afrika museum. The author makes a conclusion that attraction becomes an important thing to be analyzed because it involves the number of visitors and the satisfaction of visitors in a trip to a place. The conclusion that the author has on this research is Night At The Museum has a fairly good tourism attraction, it would be better if adding some innovations of certain activities such as explore dungeons in orderto increase its attractiveness. Keywords: attraction, analysis, tours, Night At The Museum, museum.

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