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ANALISIS EFEKTIVITAS KOMUNIKASI IKLAN KREASI (KREDIT ANGSURAN FIDUSIA) TERHADAP MINAT BELI KONSUMEN DI PERUSAHAAN UMUM PEGADAIAN BANDUNG
Frank Geniusando Gurning (2006) | Tugas Akhir | Manajemen
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Ringkasan
ABSTRACT
The objective of the research is to know, how effectively of KREASI advertising in Pegadaian and to know the effect of the elements of advertise to consumer purchase intention. The research involved 226 respondents, using non-probability method with judgment sampling technical. The data collected through the questionnaires which given to them...
Ringkasan Alternatif
ABSTRACT
The objective of the research is to know, how effectively of KREASI advertising in Pegadaian and to know the effect of the elements of advertise to consumer purchase intention. The research involved 226 respondents, using non-probability method with judgment sampling technical. The data collected through the questionnaires which given to them...