This study entitled "Analysis of Effect of Product Quality, Price And Quality Of Service Consumer Purchase Decision-Soe Soe Waroenk N` Koffie Rully Jember". This study aims to determine the effect of Product Quality, Price And Quality Of Service Consumer Purchase Decision-Soe Soe Waroenk N` Koffie Rully Jember. The population in this study are all the customers on-Soe Soe Waroenk N 'Koffie Rully, with a total population of 85 respondents. This study uses three variables, in examining the influence of product quality, price and service quality on consumer purchasing decisions using multiple linear regression analysis tool. Result: 1) The results of hypothesis testing has proven there is a positive and significant impact on the product quality variable purchase decision. This means more and better quality of products supplied to consumers will increase the purchase.

This study entitled "Analysis of Effect of Product Quality, Price And Quality Of Service Consumer Purchase Decision-Soe Soe Waroenk N` Koffie Rully Jember". This study aims to determine the effect of Product Quality, Price And Quality Of Service Consumer Purchase Decision-Soe Soe Waroenk N` Koffie Rully Jember. The population in this study are all the customers on-Soe Soe Waroenk N 'Koffie Rully, with a total population of 85 respondents. This study uses three variables, in examining the influence of product quality, price and service quality on consumer purchasing decisions using multiple linear regression analysis tool. Result: 1) The results of hypothesis testing has proven there is a positive and significant impact on the product quality variable purchase decision. This means more and better quality of products supplied to consumers will increase the purchase.

http://digilib.unmuhjember.ac.id/gdl.php?mod=browse&op=read&id=umj-1x-misbahulho-4710