Maraknya dan ketatnya persaingan bisnis di Indonesia menuntut para entrepreneur untuk semakin berinovasi dalam mengembangkan usahanya. PT Sumber Alfaria Trijaya Tbk adalah salah satu perusahaan ritel yang saat ini menjadi market leader dalam bidang ritel modern minimarket. Sebagai minimarket nomor satu di Indonesia, banyak hal-hal yang harus diperhatikan oleh perusahaan guna mencapai kepuasan pelanggan. Selain fokus kepada kepuasan pelanggan terhadap produk yang dijual adalah faktor kenyamanan pelanggan dalam berbelanja. Kenyamanan dalam berbelanja harus dapat diraih oleh toko ritel tersebut seperti kemudahan berlalu-lalang didalam toko, terdapat tempat untuk bersantai atau “nongkrongâ€�, design toko yang menarik dan lain-lain. Pada penelitian kali ini, penulis akan menganalisis apakah elemen store layout dan store design berpengaruh terhadap minat beli konsumen. Dalam penelitian ini, penulis menyebarkan kuesioner kepada konsumen Alfamart Spesifik Stasiun Bandung sebanyak 200 kueisoner, dengan teknik sampling yang digunakan adalah probability sampling, yaitu cluster sampling. Teknik analisis data diuji dengan uji validitas dan reliabilitas, uji normalitas, demografi statistic, analisa deskriptif, korelasi Spearman dan regresi logistic dengan menggunakan perangkat lunak IBM SPSS Statistic versi 20.0. Setelah melakukan analisis korelasi spearman, maka terdapat hubungan atau korelasi antara variabel store design terhadap minat beli. Tetapi tidak dengan variabel store layout yang ternyata tidak mempunyai hubungan atau korelasi dengan minat beli. Disamping itu, setelah melakukan analisis regresi logistik, kedua variabel independen, yaitu store layout dan store design mempunyai pengaruh yang positif dan signifikan terhadap variabel minat beli. Kemudian, store layout dan store design pada Alfamart Spesifik Stasiun Bandung ternyata hanya dapat mempengaruhi minat beli konsumen sebesar 34% saja. Hal tersebut terbukti dari hasil regresi logistik pada tabel Exp(B). Kata Kunci: Ritel, Store Layout, Store Design dan Minat Beli.

The rise and the tightness business competition in Indonesia requires the entrepreneur to always being innovate in developing their business. PT. Sumber Alfaria Trijaya Tbk is one of retail company which is currently as the market leader in the modern retail minimarket's sector. As a number one minimarket in Indonesia, there are lot of things that must be considered by the company to achieve customer satisfaction. In addition to focusing on customer satisfaction with the product purchased is the convenience factor in a customer's shopping. Convenience in shopping should be achieved by the retail stores such as ease of milling around in the store, there is a place to relax or "hanging out", interesting design stores and others. In this research, the authors will analyze whether the elements of store layout and store design influence on customer's purchase intention. In this research, the authors distributed questionnaires to consumers Alfamart Specific Bandung Station as much as 200, the sampling technique used is the probability sampling, the cluster sampling. Data analysis techniques are tested with test validity and reliability, normality test, demographic statistics, descriptive analysis, Spearman correlation and logistic regression using IBM SPSS Statistics software version 20.0. After conducting the spearman correlation, there is a relationship or correlation between the variables of store design on purchase intention. Different from store design , the store layout variables did not have a relationship to the buying interest. Beside that, after conducting logistic regression, both dependent variable, store layout and store design have a positive and significant influence toward purchase intention's variable. Then, store layout and store design on Alfamart Specific Bandung Station was only able to influence consumer's purchase intention at 34% only. That statement is the evident from the results of the logistic regression in Exp (B)'s table. Keywords: Retail, Store Layout, Store Design, Purchase Intention.

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