Servicescape di sebuah museum sangatlah penting. Penelitian ini bertujuan menganalisis servicescape didalamnya terdapat ambient condition, spatial layout and functionality, signs, symbol dan artifacts, serta petugas/karyawan di Museum Sejarah Nasional di jalan Tugu Monas, Jakarta Pusat. Sampel menggunakan teknik non probabilitas dengan cara insidental sampling, yaitu dengan cara menentukan teknik sampel berdasarkan responden mana saja yang secara kebetulan bertemu dengan penulis yang dapat dipilih sebagai sampel, bila dipandang orang yang kebetulan ditemui itu cocok sebagai sumber kita. Sampel yang diambil sebanyak 113 orang. Dalam penelitian ini penulis memilih metode pengumpulan data dengan observasi dan kuesione, dan bertujuan untuk mengetahui bagaimana servicescape di Museum Sejarah Nasional. Kata kunci: Museum, Servicescape, kuantitatif.

Servicescape in a museum is very important. This study aims to analyze the servicescape in which there are ambient conditions, spatial layouts and functionality, signs, symbols and artifacts, as well as officers / employees at the Sejarah Nasional Museum on Monas Tugu road, Central Jakarta. The sample uses non-probability technique by incidental sampling, that is by determining the sample technique based on any respondent who by chance met with the writer who can be selected as sample, when viewed by the person who happened to meet it is suitabel as our source. Sample taken as many as 113 people. In this study the authors chose the method of data collection by observation and questionnaire. This study aims to find out how servicescape at the Sejarah Nasional Museum. Keywords: Museum, Servicescape, quantitative.

http://digilib.polban.ac.id/gdl.php?mod=browse&op=read&id=jbptppolban-gdl-genjadamai-8377