Seiring perkembangan era globalisasi yang sangat pesat melanda Indonesia, dapat dipastikan semakin berkembangnya penerapan teknologi didalam semua aspek kehidupan termasuk dibidang pariwisata. Kemajuan teknologi memberikan banyak peluang baru bagi industri pariwisata yang berdampak signifikan pada model bisnis pariwisata tradisional. Proses bisnis tradisional telah berubah dengan sangat cepat menuju sistem bisnis elektronik. Penelitian ini bertujuan menganalisis faktor adopsi e-business travel agent di kota Bandung dari aspek teknologi, organisasi dan lingkungan. Pengertian dari e-business adalah sistem bisnis yang dilakukan dengan jaringan elektronik yang terkoneksi internet dalam menjalankan bisnisnya dengan basis komputer. Metode penelitian kualitatif digunakan dengan teknik pengumpulan data berupa wawancara mendalam terhadap pengelola travel agent di Kota Bandung. Analisis interaktif digunakan untuk mereduksi data dan menarik kesimpulan. Hasil penelitian sistem e-business dapat diterapkan di travel agent di kota Bandung dengan mengadopsi tiga faktor, yaitu teknologi, organisasi dan lingkungan. Serta beradaptasi dengan perkembangan jaman di era teknologi. Keywords: E-business, Travel Agent, Kota Bandung.

Along with the development of the era of globalization which is very rapidly engulfing Indonesia, it can be ascertained the growing development of technology in all aspects of life including in the field of tourism. Technological advances provide many new opportunities for the tourism industry which have a significant impact on traditional tourism business models. Traditional business processes have changed very rapidly towards electronic business systems. This study aims to analyze the factors of adoption of e-business travel agents in the city of Bandung from aspects of technology, organization and environment. The definition of e-business is a business system that is carried out with an electronic network that is connected to the internet in running its business on a computer base. Qualitative research methods are used with data collection techniques in the form of in-depth interviews with managers of travel agents in the city of Bandung. Interactive analysis is used to reduce data and draw conclusions. The results of e-business system research can be applied in travel agents in the city of Bandung by adopting three factors, namely technology, organization and environment. As well as adapting to the times in the technological era. Keywords: E-business, Travel Agent, Bandung City.

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