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Analysis of Translation Techniques of Cultural Words: A Case Study of Indonesian Food Product Packaging
Hani Suryani (2017) | Tugas Akhir | -
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This final project is entitled "Analysis of Translation Techniques of Cultural Words: A Case Study of Indonesian Food Product Packaging". It aimed to identify the techniques of translating Indonesian cultural words printed on the packaging of Indonesian food products into English and to check the appropriateness of the translated words. Qualitative method was applied in this project. Eighteen cultural words were found in the packaging of Indonesian instant spices produced by Finna and Bamboo. Seven translation techniques used in translating the cultural words were identified. Material category is the most cultural words category found in the packaging. The result showed that the translation techniques applied in translating cultural words printed on Indonesian food product packaging are amplification, description, calque, adaptation, borrowing, generalization and literal translation. Amplification is the dominant technique applied in translating cultural words printed on the packaging. Keywords: translation technique, cultural words, product packaging.