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Consumer Purchase Intention towards Halal-labeled Cosmetics: The Role of Muslim Religiosity and Attitude
Ferisa Rahmani (2018) | Skripsi | Manajemen
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Religion is an important aspect of the life of everyone who believes in it. Faith and its teachings have always been the main reference in living everyday life for believers. Despite being the largest Muslim country, researches related to religious affiliation especially Islam is still limited in Indonesia. Muslims are required to consume halal only products including cosmetics. This study purposes to identify the relationship between Muslim religiosity, attitude and purchase intention towards halal-labeled cosmetic products. Primary data by distributing questionnaires was collected from 407 Muslim women in Bandung as the respondents. WrapPLS was used to perform SEM analysis in this study. This study discovered that religiosity has positive and significant effect on attitude towards halal-labeled cosmetics as well as purchase intention. Attitude also found mediated the relationship between religiosity and purchase intention towards halal-labeled cosmetics. Keywords: Muslim religiosity, attitude, purchase intention, halal-labeled cosmetics.