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Developing an Informational and Promotional Book of Cibaduyut
Tita (2017) | Tugas Akhir | -
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This final project is about developing an informational and promotional book of Cibaduyut. This is to introduce Cibaduyut and persuade foreigners or domestics to buy Cibaduyut's products. It is done by explaining about Cibaduyut's history and showing the reader the samples of Cibaduyut's shoes and its brands' logo. The brands which are chosen are those that have a nice quality and reputation. The theories used in this project are about informational book, writing, product promotion, language of promotion, and language of advertising. The data collection is done by three steps, such as library study, field observation, and interviewing. The result of this final project is a book titled "Welcome to Cibaduyut: The most popular shoes center in Bandung". Accordingly, the book of Cibaduyut can be a media to promote Cibaduyut about its place and products. Also, persuade domestic and foreigner to buy Cibaduyut's shoes which are showed in the book. Keywords: Informational book, promotional book, Cibaduyut, Shoes.