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EFEKTIVITAS PROGRAM "12 PASS" YANG DILAKUKAN OLEH HUBUNGAN MASYARAKAT DAERAH (HUMASDA) PT. KERETA API (PERSERO) DAERAH OPERASI 2 BANDUNG TERHADAP KEPUASAAN PENGGUNA JASA KA ARGO GEDE DA KA PARAHYANGAN
ISTI YUNITA (2007) | Skripsi | Ilmu Komunikasi , Ilmu Komunikasi , Ilmu Komunikasi , Ilmu Komunikasi , Ilmu Komunikasi
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Ringkasan
The objective of this research is to know how far “12 Pass” program effectiveness of PT. Kereta Api (Persero) Local Public Relations of Operational 2 Zone, Bandung, to user satisfaction of KA Argo Gede and KA Parahyangan services. The researcher analyzed such media as content of messages, expectations, and perception of users.
Type of research is quantitative. The method used is survey along with correlation analysis. The data collection was using interviews, distribution of questionnaires, and literature studies. The sampling used is Accidental Sampling. The sampling unit is users of KA Argo Gede and KA Parahyangan. The data analysis used to see correlation between variables is Spearman Rank correlation using SPSS 12 program.
The results of the research showed that the media has significant effect on the user satisfaction of KA service with correlation at 0,483. The content of media message has insignificant, but definite effect on the user satisfaction of KA service with correlation at 0,363. The “12 Pass” program effectiveness has significant effects on the user expectation of KA service with correlation at 0,551. The “12 Pass” program effectiveness has insignificant effects on the user perception of KA service with correlation at 0,176. The “12 Pass” program effectiveness has significant effects on the user satisfaction of both KA Argo Gede and KA Parahyangan services with correlation at 0,443. The results of the data processing and the hypothetical examination are signaling H0 is rejected and H1 is accepted. The results of the research shown that the “12 Pass” program have effective impact on the user satisfaction of KA Argo Gede and KA Parahyangan services.
For conclusion, the “12 Pass” program effectiveness of PT. Kereta Api (Persero) Local Public Relations of Operational 2 Zone, Bandung, have effective impact on the user satisfaction of KA Argo Gede and KA Parahyangan services.
The researcher suppose PT. Kereta Api (Persero), Operational 2 Zone, Bandung, to apply persistent discount rate of train transportation with “12 Pass” program until few years later since that program have effective impact on the user satisfaction of KA Argo Gede and KA Parahyangan services.
Ringkasan Alternatif
The objective of this research is to know how far “12 Pass” program effectiveness of PT. Kereta Api (Persero) Local Public Relations of Operational 2 Zone, Bandung, to user satisfaction of KA Argo Gede and KA Parahyangan services. The researcher analyzed such media as content of messages, expectations, and perception of users.
Type of research is quantitative. The method used is survey along with correlation analysis. The data collection was using interviews, distribution of questionnaires, and literature studies. The sampling used is Accidental Sampling. The sampling unit is users of KA Argo Gede and KA Parahyangan. The data analysis used to see correlation between variables is Spearman Rank correlation using SPSS 12 program.
The results of the research showed that the media has significant effect on the user satisfaction of KA service with correlation at 0,483. The content of media message has insignificant, but definite effect on the user satisfaction of KA service with correlation at 0,363. The “12 Pass” program effectiveness has significant effects on the user expectation of KA service with correlation at 0,551. The “12 Pass” program effectiveness has insignificant effects on the user perception of KA service with correlation at 0,176. The “12 Pass” program effectiveness has significant effects on the user satisfaction of both KA Argo Gede and KA Parahyangan services with correlation at 0,443. The results of the data processing and the hypothetical examination are signaling H0 is rejected and H1 is accepted. The results of the research shown that the “12 Pass” program have effective impact on the user satisfaction of KA Argo Gede and KA Parahyangan services.
For conclusion, the “12 Pass” program effectiveness of PT. Kereta Api (Persero) Local Public Relations of Operational 2 Zone, Bandung, have effective impact on the user satisfaction of KA Argo Gede and KA Parahyangan services.
The researcher suppose PT. Kereta Api (Persero), Operational 2 Zone, Bandung, to apply persistent discount rate of train transportation with “12 Pass” program until few years later since that program have effective impact on the user satisfaction of KA Argo Gede and KA Parahyangan services.