Perkembangan teknologi internet menciptakan berbagai media untuk melakukan komunikasi secara virtual serta didukung oleh perkembangan dari telepon yang memberikan fasilitas dalam penggunaan media sosial. Perkembangan komunikasi yang terjadi pada ruang virtual dapat menambah konsep word of mouth yang dulu menggunakan media tradisional kini berkembang dengan media digital yaitu electronic word of mouth. Komunikasi yang dilakukan melalui electronic word of mouth memiliki kelebihan yaitu dapat menjangkau konsumen melalui media elektronik seperti: sosial media, website, blog. Electronic word of mouth diberikan berdasarkan pengalaman positif atau negatif yang dirasakan melalui perasaan setelah penggunaan suatu produk atau jasa. Tujuan penelitian ingin mengetahui jenis media sosial apa yang sering digunakan saat melakukan electronic word of mouth dan ingin mengetahui motivasi wisatawan berdasarkan dimensi platform assistant, venting of negative feelings, concern for other consumer, extraversion/positive self enhancement, social benefits, economic incentives, helping the company, advice seeking, intensity, valance of opinion, content yang dapat memotivasi wisatawan serta latar belakang dalam melakukan electronic word of mouth. Metode penelitian ini menggunakan metode kuantitatif deskriptif dengan teknik pengumpulan data melalui penyebaran kuesioner. Penyebaran kuesioner dilakukan menggunakan teknik quota sampling kepada 100 responden dengan kriteria wisatawan yang telah mengunjungi destinasi wisata Lombok Barat. Dengan penggunaan aplikasi SPSS dan dilakukan analisis deskriptif. Berdasarkan kesimpulan yang didapatkan pada penelitian ini adalah Whatsapp menjadi media sosial yang paling dominan dalam menyebarkan informasi melalui media sosial. Sedangkan dimensi yang melatar belakangi motivasi wisatawan dalam melakukan electronic word of mouth didominasi oleh concern for other consumer, valance of opinion dan content. Melalui penelitian ini, saran bagi pengelola destinasi wisata yaitu, memberikan informasi tentang variasi wisata, kualitas layanan yang ditawarkan, informasi yang positif bagi wisatawan sehingga dapat memotivasi untuk melakukan electronic word of mouth. Kata kunci: teknologi, sosial media, word of mouth, electronic word of mouth.

The development of internet technology creates various media to communicate virtually and is supported by the development of telephones that provide facilities for the use of social media. In a complex manner, someone accesses social media regularly every day and changes in virtual space such as social media can affect a person's behavior in communicating which ultimately changes in the form of communication that is carried out electronically. The development of communication that occurs in the virtual space can add to the concept of word of mouth, which used to use traditional media, is now developing with digital media, namely electronic word of mouth. Communication through electronic word of mouth has the advantage that it can reach consumers through electronic media such as: social media, websites, blogs. Electronic word of mouth is given based on positive or negative experiences that are felt through feelings after using a product or service. The purpose of the study is to find out what types of social media are often used when doing electronic word of mouth and want to know the motivation of tourists based on the dimensions of platform assistant, venting of negative feelings, concern for other consumers, extraversion/positive self enhancement, social benefits, economic incentives, helping the company, advice seeking, intensity, valence of opinion, content that can motivate tourists and their background in doing electronic word of mouth. This research method uses descriptive quantitative methods with data collection techniques through questionnaires. The distribution of questionnaires was carried out using a quota sampling technique to 100 respondents with the criteria of tourists who had visited West Lombok tourist destinations. With the use of SPSS application and descriptive analysis was carried out. The results of this study indicate that the dimensions of concern for others, valence of opinion and content affect the motivation of tourists in doing electronic word of mouth. Based on the results of the frequency analysis, it is dominated by male sex with a high school / vocational education background and working as a private employee. Then the results of descriptive analysis of the 11 dimensions of ewom obtained 3 dimensions that play a role in motivating tourists to do electronic word of mouth concern for others, valence of opinion and content. Suggestions were found for tourism stakeholders, namely by utilizing social media as a means of tourism promotion to West Lombok tourist destinations through uploading photos, videos, opinions and information. Keywords: technology, social media, word of mouth, electronic word of mouth.

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