Penelitian ini bertujuan untuk mendeskripsikan Gaya Hidup Ladies Club Mobil Phoenix Di Kota Bandung. Untuk menjawab tujuan tersebut, maka yang akan di analisis didalam penelitian ini tentang aktivitas, minat dan citra diri anggota Ladies Club Mobil Phoenix.Penelitian ini menggunakan pendekatan kualitatif dengan informan yang berjumlah 3 (tiga) orang dan 2 (dua) informan kunci. Data yang diperoleh melalui wawancara mendalam, observasi, studi literatur, internet searching. Adapun teknik analisis data yang digunakan adalah reduksi data, pengumpulan data, penyajian data, penarikan kesimpulan, dan evaluasi.Hasil penelitian menunjukan bahwa anggota Ladies Club Mobil Phoenix di kota Bandung, Aktivitasnya sama seperti wanita pada umumnya namun terkadang ada acara khusus yang mereka buat seperti berkumpul bersama di Basecampnya, Minat mereka tidak sekedar di bidang otomotif, tetapi kegiatan diluar otomotif juga mereka minati yaitu kegiatan CSR (Club Sosial Responsibility) dan olahraga Citra diri anggota Ladies Club mobil Phoenix mereka senang bergaul di malam hari Party people, senang dengan dunia gemerlap dan selalu ingin menjadi pusat perhatian.Kesimpulan dari Gaya Hidup Ladies Club Mobil Phoenix ini adalah pada awalnya mereka hanya senang pada kehidupan malam, disana mereka bisa bertemu orang-orang baru, lalu mereka pun masuk keanggotaan Ladies Phoenix karena tertarik oleh ajakan temanya dan sampai sekarang gaya hidup mereka tetap pada kehidupan malam Saran yang dapat peneliti berikan adalah kita sebaiknya tidak seharusnya memberikan pikiran yang negatif terhadap Ladies Club mobil, karena bagaimanapun kaum ini sama dengan kebanyakan orang yang mempunyai hak dan kewajiban untuk memilih jalan hidup mereka.

The objective of this research is to describe the Lifestyle of ‘Ladies Car Club Phoenix’ in Bandung. To answer the objective, the activities, interest and image of the members of Ladies Car Club Phoenix will be analyzed. This research used qualitative approach with 3 (three) respondents and 2 (two) key respondents. The data was collected through in-depth interview, observation and desk research which includes literature study and online research. Data analysis techniques used were data reduction, data gathering, data serving, summary extraction and evaluation. The result of the research shows that members of ‘Ladies Car Club Phoenix’ in Bandung, their activities are the same as other women in general though some times there are special events that they held such as gathering in the basecamp, their interest are not only in automotive but also activities non-automotive related which are CSR (Club Social Responsibility) and sports. The image of ‘Ladies Car Club Phoenix’ members are that they like to socialize at night, party people, loves the glamorous life and always want to be the center of attention. In conclusion, the lifestyle of this ‘Ladies Car Club Phoenix’ is at first, they only love the night life where they can meet new people, then they joined ‘Ladies Phoenix’ because they were interested by invitation from their friends and until today, they stick to their night life lifestyle Advise that can be given from researcher is that we should not have a negative impression or thoughts towards the ‘Ladies Car Club’, because however their lifestyle are, they are just like other people who have rights and responsibilities to choose the paths of their lives.

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