DENITEASHOP merupakan toko yang penjualan utamanya adalah berbagai macam sepatu. Sistem penjualan yang ada di DENITEASHOP berupa pemesanan dan pembelian melalui media komunikasi dan pembelian dengan cara pelanggan datang langsung ke lokasi. Sementara itu dalam mempromosikan produknya ke pelanggan, DENITEASHOP menggunakan selebaran kertas dan melalaui media sosial seperti facebook. Sistem promosi seperti itu dirasakan masih kurang maksimal, dikarenakan kurangnya informasi yang diberikan mengenai detail produk yang ditawarkan. Pembangunan aplikasi e-commerce di DENITEASHOP merupakan langkah untuk meningkatkan penjualan, pengolahan berbagai macam data dan memudahkan promosi produk, sehingga dapat memberikan keuntungan bagi perusahaan. Dengan adanya aplikasi e-commerce ini pelanggan dapat melakukan pemesanan produk secara online. Dalam merancang dan membangun aplikasi e-commerce ini menggunakan metode waterfall yang terdiri dari beberapa langkah, yaitu : rekayasa sistem, analisis sistem, perancangan sistem, implementasi sistem, pengujian sistem dan pemeliharaan sistem. Berdasarkan hasil pengujian alpha dan betha terhadap aplikasi e-commerce di DENITEASHOP, maka dapat ditarik kesimpulan bahwa aplikasi e-commerce ini dapat membantu dalam hal promosi produk, membantu meningkatkan penjualan produk, membantu dalam pengolahan data dan memberikan kemudahan kepada pelanggan untuk mendapatkan informasi mengenai detail produk DENITEASHOP.

DENITEASHOP is a store primarily selling a wide range of shoes. The existing sales system in this company is held in a form of order and purchase through the media of communication and purchases are conducted directly by the customer visiting where the shop is located. To promote its products to the customers, DENITEASHOP is still using paper pamphlets and through the social media such as facebook . The promotion system still does not reach its maximum peak, due to lack of information providing the details of product offered in this company. The development of e-commerce application in DENITEASHOP is a way to increase the shopÂ’s selling and to ease product promotion. So, through the development of this application, it is expected that the improvement can give advantage to the shop. The existence of the e-commerce application enables the customer to order the product via online service. To design and build e-commerce application, this research uses waterfall method which consists of several stages as follows: software engineering, systems analysis, systems design, systems implementation, systems testing and systems maintenance. Based on the results of alpha and betha testing of e-commerce application in DENITEASHOP, it is concluded that the application can help the product promotion, increasing sales of products, assist in the processing of data, and providing convenience to the customer on obtaining the detail information about the products available in DENITEASHOP.

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