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PENGARUH ATRIBUT PRODUK AQUA GALON 19 LITER TERHADAP KEPUASAN PELANGGAN DI BANDUNG
Deki Desiana (2006) | Tugas Akhir | Manajemen
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Ringkasan
ABSTRACT
This research is about how product attributes can be influence the customer satisfaction that using Aqua gallon 19 liter trough questioner method. The product attributes consists of five variables: quality, price, brand, packaging and service. Kotler & Armstrong (1999) said about 96 percent of unhappy customers never tell the company about their problem. This is important for company live in the future...
Ringkasan Alternatif
ABSTRACT
This research is about how product attributes can be influence the customer satisfaction that using Aqua gallon 19 liter trough questioner method. The product attributes consists of five variables: quality, price, brand, packaging and service. Kotler & Armstrong (1999) said about 96 percent of unhappy customers never tell the company about their problem. This is important for company live in the future...