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PENGARUH BUKTI LAYANAN TERHADAP KEPUASAN PELANGGAN DI COMMANDO GAME CENTER JALAN PURNAWARMAN BANDUNG
Muhammad Fajar Rachmanto (2006) | Tugas Akhir | Manajemen
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Ringkasan
ABSTRACT
This research is about how the service evidence can be influence customer satisfaction. This research has been conducting in one of game center in Bandung, which is "COMMANDO game center". Service having the character of intangibility make customer assesses a service from tangible things. Service evidence has three dimensions that are people, process, and physical evidence. This research has two main objectives. Firstly is to knowing is there relationship and how relationship of between variables of service evidence with consumer satisfaction in COMMANDO game center. Secondly is to knowing what there influence is and how influence of between dimensions of service evidence with customer satisfaction in COMMANDO game center...
Ringkasan Alternatif
ABSTRACT
This research is about how the service evidence can be influence customer satisfaction. This research has been conducting in one of game center in Bandung, which is "COMMANDO game center". Service having the character of intangibility make customer assesses a service from tangible things. Service evidence has three dimensions that are people, process, and physical evidence. This research has two main objectives. Firstly is to knowing is there relationship and how relationship of between variables of service evidence with consumer satisfaction in COMMANDO game center. Secondly is to knowing what there influence is and how influence of between dimensions of service evidence with customer satisfaction in COMMANDO game center...