Tthe research type is quantitative. method used on this research is survey method with the descriptive. technique. the data collecting are interview, spreading questioner and book study. the sample is all employee of BKKBN West Java Province, with the population 151 people and the sample is 60 people. the sampling technique is Proportional Stratified Random Sampling. the data analyze using rank spearman correlation with spss 12.0 method and processed by using likert scale. Result of research shown that Message content fascination “Jurnal Warta Kencana” use three kinds of forming of fascination, that is moral fascination, rational, and emotional, so that the level of influence between is equal 19,3 %, Influence of emotional fascination to perception of BKKBN west java Province employe is equal 40,8 %, %, Influence of morale fascination to perception of BKKBN west java Province employe is equal 43,4 %, %, Influence of gathering step to perception of BKKBN west java Province employe is equal 40,8 %, Influence of step gathering to Message content fascination is equal to 31,6 %, Influence of step selecting to Message content fascination is equal to 36,3 %, Influence of step mixing to Message content fascination is equal to 33,1 %, Influence of step organizing to Message content fascination is equal to 33,7%, Influence of step interpreteting to Message content fascination is equal to 34,8 %. In generally correlations betweens Influence of Message Content fascination “Jurnal Warta Kencana” To Perception of BKKBN West Java Province to The Journal Is equal to 53,5%. Ho refused and H1 accepted or mean there is is Influence of Message Content fascination “Jurnal Warta Kencana” To Perception of BKKBN West Java Province to The Journal. Suggestion for the company the message in Jurnal Warta Kencana can more explain about employee productivity, so employee can motivatethe employee to read the journal,a good sirculation and the selection content of the message itself.

Tthe research type is quantitative. method used on this research is survey method with the descriptive. technique. the data collecting are interview, spreading questioner and book study. the sample is all employee of BKKBN West Java Province, with the population 151 people and the sample is 60 people. the sampling technique is Proportional Stratified Random Sampling. the data analyze using rank spearman correlation with spss 12.0 method and processed by using likert scale. Result of research shown that Message content fascination “Jurnal Warta Kencana” use three kinds of forming of fascination, that is moral fascination, rational, and emotional, so that the level of influence between is equal 19,3 %, Influence of emotional fascination to perception of BKKBN west java Province employe is equal 40,8 %, %, Influence of morale fascination to perception of BKKBN west java Province employe is equal 43,4 %, %, Influence of gathering step to perception of BKKBN west java Province employe is equal 40,8 %, Influence of step gathering to Message content fascination is equal to 31,6 %, Influence of step selecting to Message content fascination is equal to 36,3 %, Influence of step mixing to Message content fascination is equal to 33,1 %, Influence of step organizing to Message content fascination is equal to 33,7%, Influence of step interpreteting to Message content fascination is equal to 34,8 %. In generally correlations betweens Influence of Message Content fascination “Jurnal Warta Kencana” To Perception of BKKBN West Java Province to The Journal Is equal to 53,5%. Ho refused and H1 accepted or mean there is is Influence of Message Content fascination “Jurnal Warta Kencana” To Perception of BKKBN West Java Province to The Journal. Suggestion for the company the message in Jurnal Warta Kencana can more explain about employee productivity, so employee can motivatethe employee to read the journal,a good sirculation and the selection content of the message itself.

https://elib.unikom.ac.id/gdl.php?mod=browse&op=read&id=jbptunikompp-gdl-s1-2007-yuliantini-6643