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PENGARUH KREDIBILITAS PENYIAR RADIO OZ 103,1 FM TERHADAP POPULARITAS ACARA "DREAM LAND" BAGI PENDENGARNYA
ANDRIAYANA TAUFIK (2007) | Skripsi | Ilmu Komunikasi , Ilmu Komunikasi
Bagikan
Ringkasan
Intention from broadcaster credibility influence OZ 103,1 FM to event popularitity "Dream Land" is how far ability of a broadcaster OZ can create a feeling like, beed in sympathy, hearer empathy to event of which bring it. Thereby event "Dream Land" become a event of radio capable to reaching for amount of the hearers targets.
As for becoming intention of this research is to know how far credibility a broadcaster in doing the duty as sincronaise between events concepts "Dream Land" with the hearer target.
To be able to answer problem of to researcher analyse and credibility description based on factors which : membership, Trust, Dinamisme. For factors from concept of event of is which : give accomplishment of cognate requirement, affective, interaktif personal and accomplishment of requirement of intertaining.
Writer present this research through quantitative approach. While research method in this research is korelasional method. Skeletal of the sampling is the merged into hearer" OZ Club" Amounts which got from the populations are 150 people thereby amount of from samplings units which got is counted 60 people.Tehnique samplings which applied is with samplings random are simple mean every samplings units have same opportunities as responders. Datum analytical technique which applied is editing, coding sheet, make reason category, Create of tables of interprestasi attitude and look for frequency in each answer.
Datum mostly collected through interview, spreading of enquette questioner and also supported by bibliography study.
Result from datum processing show that : There are influence which signifikan between broadcasters credibilities OZ 103,1 FM to popularitities "Dream Land" events for the hearer.
Ringkasan Alternatif
Intention from broadcaster credibility influence OZ 103,1 FM to event popularitity "Dream Land" is how far ability of a broadcaster OZ can create a feeling like, beed in sympathy, hearer empathy to event of which bring it. Thereby event "Dream Land" become a event of radio capable to reaching for amount of the hearers targets.
As for becoming intention of this research is to know how far credibility a broadcaster in doing the duty as sincronaise between events concepts "Dream Land" with the hearer target.
To be able to answer problem of to researcher analyse and credibility description based on factors which : membership, Trust, Dinamisme. For factors from concept of event of is which : give accomplishment of cognate requirement, affective, interaktif personal and accomplishment of requirement of intertaining.
Writer present this research through quantitative approach. While research method in this research is korelasional method. Skeletal of the sampling is the merged into hearer" OZ Club" Amounts which got from the populations are 150 people thereby amount of from samplings units which got is counted 60 people.Tehnique samplings which applied is with samplings random are simple mean every samplings units have same opportunities as responders. Datum analytical technique which applied is editing, coding sheet, make reason category, Create of tables of interprestasi attitude and look for frequency in each answer.
Datum mostly collected through interview, spreading of enquette questioner and also supported by bibliography study.
Result from datum processing show that : There are influence which signifikan between broadcasters credibilities OZ 103,1 FM to popularitities "Dream Land" events for the hearer.