Penelitian ini bertujuan untuk menganalisis seberapa besar pengaruh Kualitas Pelayanan, Nilai Pelanggan, dan Customer Relationship Management (CRM) terhadap kepuasaan pelanggan Larissa Aesthetic Center Jember. Variabel bebas dalam penelitian ini kualitas pelayanan (X1), nilai pelanggan (X2), dan Customer Relationship Management (CRM) (X3), variabel terikat (Y) kepuasan pelanggan. Metode pengumpulan data menggunakan kuesioner dan wawancara. Analisis data menggunakan analisis regresi linier berganda menggunakan program SPSS 20. Hasil analisis regresi linier berganda diperoleh persamaan regresi Y = 1,428 + 0,151X1 + 0,268X2 + 0, 202 + e menunjukan bahwa kualitas pelayanan, nilai pelanggan, dan Customer Relationship Management (CRM) berpengaruh terhadap kepuasan pelanggan. Secara parsial, diperoleh t-hitung kualitas pelayanan 1,953, nilai pelanggan 4,989, dan Customer Relationship Management (CRM) 2,345. Secara simultan, diperoleh F-hitung 32,649 menunjukkan kualitas pelayanan, nilai pelanggan dan Customer Relationship Management (CRM) secara bersama-sama berpengaruh terhadap kepuasan pelanggan. Hasil penelitian menunjukkan bahwa 56,3% kepuasan pelanggan dipengaruhi oleh kualitas pelayanan, nilai pelanggan, dan Customer Relationship Management (CRM), 43,7% sisanya dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini (contoh: kualitas produk, harga, promosi, faktor emosional, biaya dan kemudahan).

This study aims to analyze how much influence the service quality, customer value, and Customer Relationship Management (CRM) on customer satisfaction in Larissa Aesthetic Center Jember. The independent variable was the service quality (X1), customer value (X2), and Customer Relationship Management (CRM) (X3), the dependent variable (Y) customer satisfaction. Methods of data collection using questionnaires and interviews. Analysis of data using multiple linear regression analysis using SPSS 20.The results obtained by multiple linear regression analysis regression equation Y = 1,428 + 0,151X1 + 0,268X2 + 0, 202 + e indicates that service quality, customer value, and Customer Relationship Management (CRM) affect customer satisfaction. Partially, obtained t-count service quality 1,953, customer value 4,989, and Customer Relationship Management (CRM) 2,345. Simultaneously, the obtained F-count 32,649 demonstrate service quality, customer value, and Customer Relationship Management (CRM) jointly affect customer satisfaction. The results showed that 56,3% customer satisfaction is influenced by the service quality, customer value, and Customer Relationship Management (CRM), 43,7% were influenced by other variables not examined in this study (ex: quality of product, price, promotion, emotional factors, costs and ease).

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