Kegiatan periklanan pada Toserba Selamat Cianjur dibagi kedalam tiga media, yaitu melalui radio, spanduk dan brosur. Masing-masing media tersebut mempunyai indicator sebagai berikut: Pengukuran Daya Ingat, Pengukuran Terhadap Reaksi Emosi, Pengukuran Terhadap Reaksi Fisiologi, Pengukuran Untuk Membujuk serta Respon Terhadap Penjualan. Keputusan pembelian mempunyai indicator utama yakni: Pencarian Informasi, Penggenalan Kebutuhan, Evaluasi Berbagai Alternatif, Keputusan Pembelian serta Perilaku Pasca Pembelian. Penelitian ini bertujuan untuk mengetahui kegiatan periklanan (variable X) dan pengaruhnya terhadap keputusan pembelian (variabel Y). Metode yang diguanakan dalam penelitian ini adalah Metode Perifikatif melalui Uji Validitas dan Uji Reabilitas serta Uji Skor terhadap hasil survey. Selanjutnya dilakukan perhitungan statistik untuk menggambarkan hasil survey melalui metode Kuantitatif seperti: Perhitungn Persamaan Regresi Sederhana, Koefisien Korelasi, Koefisien Determinasi, dan Uji Hipotesis. Pengaruh Periklanan terhadap Keputusan pembelian terlihat dari persamaan regresi: Y=17.197+0,438X. Sedangkan hubungan kedua variabel tersebut dapat dilihat dari koefisien korelasi r sebesar 0,416. Periklanan juga memberikan kontribusi positif terhadap keputusan pembelian sebesar nilai KD=17,3%. Penelitian ini diuji signifikansinya melalui hasil uji-t sebesar 4,976 (untuk n=100, dk=98, alpha=5% untuk hipotesis dua arah), sedangkan nilai t-tabel sebesar 1.66 hal ini menandakan bahwa Ha diterima, H0 ditolak, yang berarti terdapat pengaruh antara periklanan terhadap keputusan pembelian pada Toserba Selamat.

The Toserba Selamat Cianjur advertising activities divided into three media, namely radio, banners and brochures. Each of these media has the indicator as follows: Measurement of Memory, Emotional Reaction Against Measurement, Measurement Of Reaction Physiology, Measurement and Response To Persuade Sales. The other wise purchasing decisions have major indicators namely: Search Information, Identification of Basic Needs, Evaluation of Various Alternatives, Purchase Decision and Post-Purchase Behavior. This study aims to find out advertising activities (variable X) and its influence on purchase decisions (variable Y). The method in this research is Verification thought a Test Method and Test Reliability and Validity of Test Scores on the survey results. Subsequently performed statistical calculations to describe the survey results through quantitative methods such as: Measurement Linear Regression , Correlation Coefficient, Coefficient of Determination, and Test of Hypothesis. Advertising Influence on purchase decision can be seen from the regression equation: Y = 17 197 +0.438 X. While relations between the two variables can be seen from the correlation coefficient r of 0.416. Advertising also contributed positively to the purchase decision at the amount of CD = 17.3%. This study tested its significance by t-test results of 4.976 (for n = 100, df = 98, alpha = 5% for the two-way hypothetical), whereas t-table value of 1.66 it indicates that the Ha is received, Ho is rejected, meaning there is the influence of advertising on purchase decisions at the Toserba Selamat Cianjur

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