This research is aimed to know about role of Auto Radio 88,9 FM Public Relations by Off Air Activities to promote it radio in Bandung city. It is analyze Off Air activity forms of Auto Radio 88,9 FM Bandung, media that used and process of message communication to promote it radio in Bandung city. This research used descriptive method. Technique of data collecting executed by interview and literature study. The data has been collected was analyzed descriptively. Result of this research shown that to promote it radio in Bandung city executed some activities such as: “ Nonton Bareng F1 MEZZO ” at Atmosphere Restaurant and Score, Ramadhan get together with automotive clubs and orphanage’s children, flyers and invitations distribusion, “ Auto Radio Hang Out Charity with Image Creative”, 1st Anniversary of Auto Radio, City Rally and cooperation of Off Air Division with other public and using media support such as: sticker, X banner, Horizontal banner, Neon box, Flyer, Invitation and all medias that used to promote it radio. Conclusion from this research that Public Relations of Auto Radio 88,9 FM Bandung has very important role to promote it radio in Bandung city. Because of that, Public Relations of Auto Radio88.9 FM Bandung should to promote it radio continously in Bandung city by promosive activities radio. It suggest for Public Relations Division of Auto Radio 88,9 FM Bandung that process of message communication to the society and listeners in Bandung city is not only executed in formal but also informal situations for getting familiarity, so it become a good belief from the listeners of Auto Radio 88,9 FM Bandung.

This research is aimed to know about role of Auto Radio 88,9 FM Public Relations by Off Air Activities to promote it radio in Bandung city. It is analyze Off Air activity forms of Auto Radio 88,9 FM Bandung, media that used and process of message communication to promote it radio in Bandung city. This research used descriptive method. Technique of data collecting executed by interview and literature study. The data has been collected was analyzed descriptively. Result of this research shown that to promote it radio in Bandung city executed some activities such as: “ Nonton Bareng F1 MEZZO ” at Atmosphere Restaurant and Score, Ramadhan get together with automotive clubs and orphanage’s children, flyers and invitations distribusion, “ Auto Radio Hang Out Charity with Image Creative”, 1st Anniversary of Auto Radio, City Rally and cooperation of Off Air Division with other public and using media support such as: sticker, X banner, Horizontal banner, Neon box, Flyer, Invitation and all medias that used to promote it radio. Conclusion from this research that Public Relations of Auto Radio 88,9 FM Bandung has very important role to promote it radio in Bandung city. Because of that, Public Relations of Auto Radio88.9 FM Bandung should to promote it radio continously in Bandung city by promosive activities radio. It suggest for Public Relations Division of Auto Radio 88,9 FM Bandung that process of message communication to the society and listeners in Bandung city is not only executed in formal but also informal situations for getting familiarity, so it become a good belief from the listeners of Auto Radio 88,9 FM Bandung.

https://elib.unikom.ac.id/gdl.php?mod=browse&op=read&id=jbptunikompp-gdl-s1-2007-wastuardia-6783