TVRI sebagai televisi milik negara yang meiliki banyak program positif dan bermanfaat bagi masyarakat memiliki peminat yang sedikit. Namun berdasarkan data dari beberapa sumber, didapati bahwa TVRI hanya memilki sedikit peminat khususnya generasi muda. Salah satu penyebabnya adalah kurang efektifnya promosi yang dilakukan TVRI. Perancangan ini berjudul “Perancangan Promosi Program TVRI Melalui Media TVC”. Perancangan ini memiliki rumusan masalah bagaimana merancang promosi TVRI yang efektif dan disukai oleh masyarakat saat ini khusunya generasi muda. Dengan perancangan ini diharapkan TVRI dapat kembali diminati dan masyarakat khususnya generasi muda akan mendapatkan manfaat dari program – program TVRI di tahun 2018.

TVRI as a state-owned television that has many positive and beneficial programs for the community have little interest. However, based on data from several sources, it was found that TVRI has few enthusiasts, especially the younger generation. One of the causes is the lack of effective promotion by TVRI. This design is titled "Designing TVRI Programs Promotion Through TVC Media". This design has a problem formulation how to design an effective TVRI promotion and liked by the community today especially young generation. With this design is expected TVRI can return to demand and the community, especially the younger generation will benefit from TVRI programs in 2018.

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