Penelitian ini ditujukan untuk mengetahui perencanaan strategis terhadap rencana optimasi aset properti di Jl. Pahlawan No. 87 Bandung. Properti PT Pos Indonesia (Persero) di Jl. Pahlawan No. 87 Bandung merupakan aset non operasional yang memiliki nilai komersial tinggi sehingga perlu dilakukan pengembangan aset melalui optimasi aset. Perencanaan strategis pengelolaan aset dibutuhkan untuk memformulasikan sasaran serta rencana-rencana lain dan dapat mengarahkan sumberdaya organisasi secara efektif dan efisien. Rencana Strategis adalah proses perencanaan jangka panjang yang formal untuk menentukan dan mencapai tujuan organisasi. Metode penelitian yang digunakan dalam penelitian ini adalah metode deskriptif dengan analisis statistik deskriptif dan analisis SWOT. Analisis terhadap faktor-faktor eksternal dan faktor-faktor internal dilakukan terlebih dahulu berdasarkan kepada fakta-fakta yang ada pada saat penelitian dilakukan Penelitian ini juga berbasis kepada persepsi responden mengenai faktor eksternal yang mempengaruhi terhadap kegiatan optimalisasi aset properti. Data-data dikumpulkan melalui penyebaran angket, wawancara, dan observasi. Persepsi para pengelola aset diolah dengan menggunakan software SPSS Statistics 20.00 sehingga didapat rata-rata jawaban dari masing-masing indikator pertanyaan. Hasil penelitian menunjukkan bahwa lingkungan eksternal yang paling mempengaruhi kegiatan optimalisasi asset politik-hukum, ekonomi, sosial-budaya, dan teknologi, sedangkan lingkungan internal yang mempengaruhi kegiatan optimalisasi asset adalah adalah struktur organisasi, budaya organsiasi, dan sumberdaya organisasi. Berdasarkan analisis TWOS, PT Pos Indonesia sebaiknya segera merealisasikan pembangunan hotel orange yang inovatif mengingat peluang yang tinggi dalam bisnis perhotelan di Kota Bandung untuk saat ini. Kata kunci: Perencanaan Strategis, Optimasi Aset, Analisis SWOT.

This research was aimed to know the strategic planning of the property asset in Jl. Pahlawan No. 87 Bandung. PT Pos Indonesia (Persero) property asset in Jl. Pahlawan No. 87 Bandung is non-operational asset which has a high commercial value so it needs to do an asset development through the asset optimization. The strategic planning of management asset is needed to formulate the target and also the other plans, and can aim the organization resource effectively and efficiently. The strategic planning is a process of the long-term planning which is formal to decide and to achieve the organizational goal. The research methods that were used in this research were descriptive method by doing descriptive statistic analysis and SWOT analysis. The analysis of the external and internal factors was done first based on the facts that were gotten when doing the research. This research was also based on the respondents' perspectives about the external factor which affected the optimization activities of the property asset. The data were collected by distributing the questionnaires, interviewing, and observing. The perceptions of the asset managers were done by using SPSS Statistics 20.00 software, so the average of every indicator questions' answers was got. The result of the research showed that the external environment was the most affected in the asset optimization activities, politics-laws, economic, socio-cultural, and technology. On the other hand, the internal factor was the one thing which affected in the asset optimization activities were organizational structure, cultural structure, and organizational resources. Based on the analysis of TWOS, PT Pos Indonesia should realize the construction of Orange#2 hotel which was innovative immediately, as we knew that there was a big opportunity in hotel business in Bandung nowadays. Keywords: Strategic Planning, Asset Optimization, SWOT Analysis.

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