Maksud penelitian ini adalah mengetahui bagaimana Promosi Peter Says Denim melalui program Peter Says Denim Invasion Tour. Untuk menjawab masalah penelitian diatas diangkat subfokus periklanan, personal selling, promosi penjualan, dan hubungan masyarakat.Untuk menganalisis fokus penelitian diatas, peneliti menggunakan.Pendekatan Kualitatif dengan Metode Deskriptif. Subjek penelitian merupakan pemilik dan para pegawai Peter Says Denim dengan informan penelitian 3 orang dan informan pendukung 4 orang. Teknik pengumpulan data yaitu wawancara mendalam, observasi langsung, studi literature, dan internet searching. Pertama peneliti melakukan Data Collection, Data Reduction, Data Display, ConclusionDrawing/Vervication, Evaluasi serta Uji Keabsahan Data.Hasil penelitian adalah 1) Periklanan Peter Says Denim Bandung Melalui“Peter Says Denim Invasion Tour” melalui sosial media seperti Facebook danTwitter. 2) Personal Selling Peter Says Denim Bandung Melalui “Peter Says Denim Invasion Tour” melakukan penjualan langsung kepada konsumen oleh spg/spb. 3) Promosi Penjualan Peter Says Denim Bandung Melalui “Peter Says.Denim Invasion Tour” dengan mendatangkan band luar negeri dan endorse fullpersonil produk Peter Says Denim sehingga meningkatkan minat beli konsumen.4) Hubungan Masyarakat Peter Says Denim Bandung Melalui “Peter Says Denim Invasion Tour” adalah ingin mendekatkan langsung perusahaan ke konsumennya, serta untuk meningkatkan citra perusahaan.Kesimpulan penelitian ini adalah bahwa Promosi Peter Says Denim Bandung Melalui Program “Peter Says Denim Invasion Tour” sudah mencakup empat variable Strategi Komunikasi Pemasaran.Peneliti menyarankan agar dimunculkan ide-ide baru seperti kolaborasi dengan artis lokal, membuat produk inovatif sehingga menjadi trend setter untuk clothing lainnya.membuat delivery service gratis untuk pemesanan diwilayah Bandung.

Purpose of this study was to determine how the Peter Says Denim Promotion with “Peter Says Denim Invasion Tour”. To answer the above research issues raised subfokus advertising, personal selling, sales promotion,and public relations.To analyze the above research focus, researchers used a qualitative approach with descriptive methods. Research subject is the owner and the employees Peter Says Denim with research informants and informants supporting 3 people 4 people. Data collection techniques are in-depth interviews, direct observation, literature studies, and internet searching. The first researchers to perform Data Collection, Data Reduction, Data Display, Conclusion Drawing /Vervication, Evaluation and Test Data Validity.The results are 1) Advertising Peter Says Denim Bandung with "Peter Says Denim Invasion Tour" use social media like Facebook and Twitter. 2) Personal Selling Peter Says Denim Bandung with "Peter Says Denim Invasion Tour" to sell directly to consumers by spg / spb. 3) Promotion Sales Peter Says Denim Bandung with "Peter Says Denim Invasion Tour" by bringing in foreign bands and endorse full personnel with Peter Says Denim products so that improve consumers to buy. 4) Public Relations Peter Says Denim Bandung with "Peter Says Denim Invasion Tour" is a company wanted to bring directly to consumers,as well as to enhance the company's image.The conclusion of this study is that the Peter Says Denim Bandung Promotion Program with "Peter Says Denim Invasion Tour" includes four variables in Marketing Commnications Strategy. Researchers suggest that raised new ideas such as collaboration with local artists, making innovative products that become trendsetter for another clothing and make free service for ordering delivery bandung region

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