Skripsi ini mengkaji penelitian yang bertujuan untuk mengetahui bagaimana representasi narsis dalam iklan Axis Versi Ganteng Dikit Cekrek. Peneliti tertarik dengan judul ini karena iklan ini ditujukan kepada masyarakat kalangan menengah kebawah yang sangat narsis dengan segala keterbatasan yang mereka miliki.Skripsi ini mengkaji penelitian yang bertujuan untuk mengetahui bagaimana representasi narsis dalam iklan Axis Versi Ganteng Dikit Cekrek. Peneliti tertarik dengan judul ini karena iklan ini ditujukan kepada masyarakat kalangan menengah kebawah yang sangat narsis dengan segala keterbatasan yang mereka miliki.jadi seseorang yang disebut narsisme. Ini menandakan bahwa narsisme bisa dilakukan oleh semua lapisan masyarakat.

This thesis axamines the research that aims to find out how the representation of narcissist in the Axis ads of the Handsome Little Cekrek Version. Researcher interested by this title because this ad uses a community among medium sized down as object that very narcissist with all the limitations that they have. In doing this research, researcher used teory of semiotics Roland Barthes develops proprietary designating system into two phase, namely denotation (in the photo) and the connotation (how the process of meaning). Another aspect in the designating is a myth, that the way it works is located on the second designating system. When a sign that has meaning to the connotation then evolved into the meaning denotation, meaning will then be a myth.To know the representation in the Axis Advertisement Handsome Little Cekrek Version, researcher conducted a study of qualitative descriptive that allow definitation of looking deeply to the ideological stage. To read the sign on the text ad researcher using methods of analysis semiotic. After carry out the reading, researcher found representation of narcissism in the Axis Ad Handsome Little Cekrek Version is community among medium-sized and one is a high school student who loves himself with all the limitations that he has. Then take a pictures using his school uniform repeatedly and then uploading to social media. Narcissist has known classes of oneÂ’s life. The upper class, lower class, presidents, dignitaries, celebrities, presenter, housewives, clerks, students, carpenter even students could also be someone called narcissism. This indicated that the narcissism can done by all precipitate of society.

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