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Strategi Humas PT. Kereta Api Indonesia Daerah Opersional 3 Cirebon Melalui Program Corporate Social Responsibility Dalam Mengantisipasi Aksi Pelemparan Batu
R. Teguh Pradityo NIM. (2017) | Skripsi | Ilmu Komunikasi
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Ringkasan
Tujuan penelitian ini adalah untuk mengetahui strategi Humas PT. Kereta Api Indonesia Daerah Operasi 3 Cirebon melalui program Corporate Social Responsibility dalam mengantisipasi aksi pelemparan batu. Untuk menjabarkan fokus penelitian, maka peneliti membagi masalah mikro yaitu, pengumpulan data, perencanaan, pelaksanaan, dan evaluasi. Penelitian ini merupakan penelitian kualitatif dengan menggunakan Metode Deskriptif. Teknik pengumpulan data yang digunakan adalah wawancara, studi pustaka, internet searching, dan dokumentasi. Untuk teknik analisis data yang digunakan, antara lain data collection, data reduction, data display, dan data conclusion drawing (Verification). Peneliti memilih informan penelitian ini dengan menggunakan teknik purposive sampling. Subyek dalam penelitian ini adalah Humas PT. KAI Daerah Operasi 3 Cirebon, informan penelitiannya berjumlah 3 orang yaitu karyawan PT. KAI Daerah Operasi 3 Cirebon dan Informan Pendukung yaitu masyarakat Desa Plered yang menerima program CSR Bina Lingkungan yang berjumlah 2 orang. Berdasarkan hasil penelitian, diperoleh hasil penelitian bahwa Pengumpulan Data yang dilakukan yaitu Humas bekerja sama dengan unit Pengamanan Objek Vital untuk mencari data mengenai aksi pelemparan batu. Perencanaan, target sasaran dari program ini yaitu seluruh warga Desa Plered Cirebon, budget dari program ini yaitu maksimal 2% dari laba perusahaan, program CSR Bina Lingkungan dilaksanakan di Masjid Darussalam Plered Cirebon. Pelaksanaan yang dilakukan Humas pada program CSR Bina Lingkungan yaitu dengan memberikan bantuan serta himbauan bahaya melempar batu kepada kereta api di Masjid Darussalam Desa Plered. Evaluasi program yang dilakukan setelah melaksanaan program adalah, dengan melakukan survey kembali ke Desa Plered. Peneliti mengambil kesimpulan, bahwa strategi yang dilakukan PT. KAI Daerah Operasi 3 Cirebon berjalan dengan baik karena setelah dilakukannya program CSR Bina Lingkungan Aksi pelemparan batu di Desa Plered dapat berkurang. Saran peneliti, Kegiatan CSR Bina Lingkungan dalam mengantisipasi aksi pelemparan batu ini harusnya dibarengi dengan Daerah Operasi lainnya bukan hanya Daerah Operasi 3 saja, Daerah Operasi lain juga harus mengikuti agar aksi pelemparan batu di jalur kereta api seluruh Indonesia dapat berkurang.
Ringkasan Alternatif
The purpose of this research was to know the strategy of Public Relations PT. Kereta Api Indonesia Operational Area 3 Cirebon, through Corporate Social Responsibility program in anticipating the hurling stone action. To extend the focus of research, researcher divides micro problems, i.e. fact finding, planning, communicating, and evaluating. This research was a qualitative research by applying Descriptive Method. The collecting data techniques were interview, literature study, internet searching, and documentation. Data analysis techniques which were used were data collection, data reduction, data display, and data conclusion drawing (Verification). The researcher chosen the research informants by using purposive sampling technique. The subjects in this research were Public Relations PT. Kereta Api Operational Area 3 Cirebon, the research informants consist of 3 people, they were the employees of PT. KAI Operational Area 3 Cirebon and the supporting informants were 2 people of Plered Village society who has gotten the CSR Bina Lingkungan program. Based on the result of the research, it obtained the research result that the Fact Finding which was done by the Public Relations before conducting the plan of anticipating hurling action, the Public Relations worked along with securing vital objects unit to look for the data of the stone hurling action. The Planning, the target of this program was the whole of Plered Villager, budget from this program was a maximum of 2% of the company's profit, CSR Bina Lingkungan Program implemented at Mosque on Plered Village, Cirebon. The Communicating who were doing by Public Relations on program CSR Bina Lingkungan was giving help and warning of huling actions at the train, at Darussalam Mosque on Plered Village, Cirebon. Evaluation of program who were doing after implementation was making re-survey on Plered Village, Cirebon Reachecher taken a conclution that strategy who were doing by Public Relations of PT. KAI Operational Area 3 Cirebon goess well because after implementation of program CSR Bina Lingkungan, the hurling actions at the train on Plered Village would be decreased. The researcher suggested that the CSR Bina Lingkungan Activities in anticipating the hurling action would be better if not only held in the Operational Area 3 but also others Operational Areas so that the hurling action would be decreased.