Penelitian ini bertujuan untuk mengetahui dan mendeskripsikan mengenai Strategi Komunikasi Bidang Fresh Water Development World Wide Fund For Nature Melalui Water Lab Di Bumi Panda Bandung Dalam Memberi Pengetahuan Tentang Kualitas Air Bersih Pada Masyarakat berdasarkan komponen penyusun strategi komunikasi yaitu sasaran komunikasi, media, pesan, peranan komunikator. Metode penelitian yang digunakan adalah Metode Deskriptif Kualitatif. Teknik pengumpulan data melalui studi pustaka (referensi buku, penelitian terdahulu, internet searching) dan studi lapangan (observasi, wawancara mendalam, dokumentasi). Uji keabsahan data dilakukan melalui diskusi teman sejawat, triangulasi, dan membercheck. Teknik analisa data menggunakan pengumpulan data, data reduksi, penyajian data, dan penarikan kesimpulan. Hasil penelitian yang diperoleh, Sasaran Komunikasi terbuka untuk masyarakat secara umum. Media yang digunakan adalah media audio-visual film ”Sungai Untuk Semua” dan media visual infografis berupa informasi tertulis dan gambar di dinding Water Lab, brosur pengetahuan kualitas air bersih dan lembar aktivitas laboratorium air. Pesan yang disampaikan bersifat informatif dan persuasif untuk menjaga kualitas air dan menghemat cadangan air. Peranan Komunikator sebagai fasilitator komunikasi yang memiliki kredibilitas dan daya tarik. Kesimpulan penelitian, Bidang Fresh Water Development World Wide Fund For Nature menggunakan media yang menarik, pesan yang sederhana dan disampaikan oleh komunikator yang memiliki kredibilitas dan daya tarik. Saran Peneliti, Bidang Fresh Water Development World Wide Fund For Nature melakukan koordinasi dengan pengunjung khususnya yang berjumlah banyak untuk memastikan semua informasi tersampaikan sesuai dengan Standard Operational Procedure (SOP) yang ditetapkan World Wide Fund For Nature.

This research’s purpose was to acknowledge and describe communication strategy for Fresh Water Development World Wide Fund For Nature Through Water Lab in Bumi Panda Bandung in Giving Knowledge Regarding Clean Water Quality to the Society based components of the communication strategy was Communication Targets, Medias, Messages, Communicator Role Research Method which was used was Descriptive Qualitative. The data was obtained by library study (book reference, previous research, internet searching) and field study (observation, deep interview, documentation). The test for data validity was done through peer discussions, triangulation and member check. The data was analyzed by obtaining data, data reduction, data presentation and pulling a conclusion.The obtained result were, Communication Targets opened for public. Media which used was an audio-visual movie “Sungai Untuk Semua” and visual media such as info graphic in the form of written informations and pictures on Water Lab wall, brochures regarding clean water quality and water laboratory activity sheets. Messages which was delivered was informative and persuasive to keep the water quality and economize water reseve. Communicator Roles as a communication facilitator, that has credibility and appeal. Conclusion regarding Fresh Water Development World Wide Fund For Nature Communication Strategy Through Water Lab in Bumi Panda Bandung used an interesting media, simple messages by a communicator who has the credibility and appeal. The Researcher’s Suggestions, that Fresh Water Development World Wide Fund For Nature coordinates with visitors especially those with large numbers to ensure every information was delivered properly according to Standard Operational Procedure which has been set by World Wide Fund For Nature.

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