Penelitian bermaksud untuk mengetahui Strategi Komunikasi Departemen Komunikasi Korporat PT. Pindad (Persero) Bandung Melalui Corporate Social Responsibility Daur Ulang Kompos dalam Meningkatkan Citra Perusahaan di Kalangan Warga RW 09 Kelurahan Sukapura Kecamatan Kiaracondong Kota Bandung dengan subfokus penelitian perencanaan dan manajemen. Penelitian menggunakan metode kualitatif dengan desain penelitian studi deskriptif. Melalui teknik purposive sampling, diperoleh 3 (tiga) orang informan kunci dan 2 (dua) informan pendukung. Data penelitian diperoleh lewat observasi non partisipan, wawancara mendalam, dokumentasi, studi pustaka dan penelusuran data online. Mereduksi data, mengumpulkan data, menyajikan data, dan menarik kesimpulan merupakan teknik analisis data. Hasil Penelitian menunjukkan perencanaan dilihat dari penentuan sasaran program CSR berdomisili di sekitar perusahaan dan pengangguran. Citra yang diharapkan adalah peduli terhadap lingkungan dan warga. Proses perencanaan berawal dari ide manajemen, pengumpulan data, identifikasi masalah dan penyediaan sarana kegiatan CSR. Kemampuan meningkatkan penghasilan warga, dorongan untuk peduli lingkungan, serta potensi sampah daun di lingkungan perusahaan menjadi faktor utama dibentuknya CSR. Manajemen dilakukan sebagai pengawas melalui kunjungan berkala dan laporan. Pembinaan diwujudkan dalam sosialisasi dan pelatihan. Evaluasi diberikan berupa teguran dan pengembangan program CSR. Simpulannya, strategi komunikasi Departemen Komunikasi Korporat PT Pindad (Persero) dilakukan dengan mengomunikasikan program Corporate Social Responsibility PT Pindad (Persero) melalui tahapan yang terencana namun kurang terkontrol menggunakan kombinasi strategi Corporate Philanthropy dan Socially Responsible Business Practices untuk meningkatkan citra perusahaan. Peneliti menyarankan adanya laporan CSR secara berkala yang digunakan oleh PT Pindad (Persero) serta melakukan evaluasi untuk mengetahui tercapainya tujuan CSR, yaitu meningkatkan citra PT. Pindad (Persero).

Research intended to find out the communication strategy of Corporate Communications Department of PT. Pindad (Persero) Corporate Social Responsibility Through Bandung Recycling Compost in maintaining the company's image among the citizens of RW 09 Village Sukapura Kiaracondong Bandung Subdistrict with sub-research planning and management focus in the communication strategy. This Research used qualitative method with descriptive study research design. Through purposive sampling technique, three (3) key informant and the informant two supporters were obtained. Research data was obtained through non-participants observation, interview, documentation, literature studies and online data searching. Data reduction, collecting data, presenting the data, and draw conclusions is the technique of data analysis. The results from this research showed that planning viewed from pinpointing the CSR programs are domiciled around the company and does not work. The expected image is to care for the environment and residents. The planning process started from an idea management, data collection, identification of problems and the provision of the means of CSR activities. The ability to increase the income of the citizens, the urge to care for the environment, and the potential of the litter in a corporate environment became a major factor in the establishment of the CSR. Management was done as a supervisor through visits and periodic reports. The construction realized in socialization and training. The evaluation was given in the form of a reprimand and a CSR program development. The conclusion of this research, the communication strategy of Corporate Communications Department of PT Pindad was done by communicating Corporate Social Responsibility programs of PT Pindad (Persero) through the stages of a planned but less controlled using a combination of strategies of Corporate Philanthropy and Socially Responsible Business Practices to maintain the company's image. Researchers suggest the CSR reports which are regularly used by PT Pindad (Persero) and conducting the evaluation to know CSR goal, which is to improve the image of PT. Pindad (Persero).

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