Maksud penelitian untuk mengetahui dan mendeskripsikan Strategi Komunikasi Pemasaran PT Pos Indonesia (Persero) Bandung dalam Mempromosikan Galeripos.com melalui Kegiatan GaleriPos In Campus di Kota Bandung. Adapun sub fokus yang digunakan adalah Tujuan Pemasaran, Sasaran Pemasaran, Pesan Pemasaran, Media Pemasaran, Pengembangan Promotional Mix, dan Evaluasi. Metode penelitian adalah kualitatif dengan studi deskriptif. Teknik pengumpulan data yang digunakan, wawancara mendalam, observasi non-partisipan, dokumentasi, dan studi pustaka. Informan penelitian dipilih dengan teknik purposive sampling. Uji keabsahan data yaitu peningkatan ketekunan, diskusi teman sejawat, dan membercheck. Teknik analisa data dilakukan dengan tahapan reduksi data, model data, dan penarikan kesimpulan. Hasil penelitian menunjukan bahwa untuk menentukan tujuan pemasaran Divisi Komunikasi Korporat PT Pos Indonesia (Persero) Bandung dalam mempromosikan GaleriPos.com”, dilakukan dengan cara mengidentifikasi konsumen baru melalui sistem database E-Marketplace, sebagai bentuk research untuk menentukan pasar sasaran. Sasaran pemasaran dilihat dari sisi consumen habit dan behavior habit serta mahasiswa yang memiliki peluang besar melakukan kegiatan jual beli online. Pesan pemasaran dikemas dalam bentuk talkshow, booth, dan games yang disisipkan informasi terkait GaleriPos.com. Media pemasaran yang digunakan adalah live report oleh Ardan radio, roll banner, sticker, flyer, pamphlet, dan leaflet. Pengembangan promotional mix dengan melakukan branding terintegrasi dan personal selling oleh karyawan PT Pos Indonesia (Persero). Evaluasi dilakukan melalui kuisoner, keaktifan peserta kegiatan, research pos-event, dan laporan hasil kegiatan. Kesimpulan penelitian ini adalah Strategi Komunikasi Pemasaran Divisi Komunikasi Korporat PT Pos Indonesia dimana tujuan pemasaran dilakukan dengan cara mengidentifikasi konsumen baru melalui database E-Market Place dan research. Sasaran pemasaran adalah mahasiswa, dimana pesan pemasaran disampaikan secara ringan dan interaktif saat kegiatan. Media pemasaran yang digunakan adalah media cetak dan elektronik. Pengembangan promotional mix dilakukan dengan periklanan, personal selling, dan promosi penjualan. Evaluasi dilakukan dengan menyebar kuisioner dan informasi dari perseorangan. Saran dari penelitian agar diperluas sasaran pemasaran, tidak hanya terfokus pada perguruan tinggi di Kota Bandung. Memanfaatkan Brand Ambassador dan menjalin kerja sama dengan media seperti televisi dan platform online, tidak hanya Kompas Group dan Ardan Group.

This research was conducted with the purpose of identifying and describing Marketing Communication Strategy of Corporate Communication Division of PT Pos Indonesia (Persero) Bandung In Promoting Galeripos.com through GaleriPos In Campus event in Bandung. The sub-focus that is used is the Purpose of Marketing, Target of Marketing, Marketing Message, Marketing Media, Development of Promotional Mix, and Evaluation.The research methods was a qualitative using descriptive study. Data collection techniques used were interviews, non-participant observation, documentation, and literature. Informants were selected using purposive sampling technique. Test the validity of the data have been used enhanced persistence, discussion peers, and membercheck. Data analysis was done by the stages of data reduction, data models, and conclusion drawing.The results showed that in determining the purpose of marketing of Corporate Communications Division of PT Pos Indonesia (Persero) Bandung in promoting GaleriPos.com, performed by identifying new customers through E-Marketplace database system, it was done as a form of research that will influence GaleriPos.com to determining the target market. Target of marketing was viewed from the consumen habits and behavior habits, as well as the prospect of college students have a great opportunity to conduct online trading. Marketing message was packaged in various forms of talk shows, booths, and games in which relevant information inserted GaleriPos.com. Marketing media used were by live report of Ardan Radio, banners, stickers, flyers, pamphlets and leaflets. Development of promotional mix was done of advertising with an integrated branding and personal selling by employees of PT Pos Indonesia (Persero) Bandung. The evaluation done by questionnaires, how active participants during the event, post-event research, and information from individuals. The conclusion of this research is the Marketing Communication Strategy of Corporate Communications Division of PT Pos Indonesia was the purpose of marketing and it was done by identifying new customers through E-Market Place database system and research. Target of marketing were college students, where the marketing message was delivered in two ways communication. Marketing media used by print and electronic media. Development of promotional mix was done by advertising, personal selling, and sales promotion. Evaluation was done by distributing questionnaires and information from individuals. Suggestions from this research is expand target of marketing, by the company held an event in another city not only on universities in Bandung. Utilizing Brand Ambassador and media collaborates such as television and online platforms, not only Kompas Group and Ardan Group.

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