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Strategi Komunikasi Pemasaran Youngpreneur Bisnis Food Truck
Anisa Amanda Ikhwana NIM. (2017) | Skripsi | Ilmu Komunikasi
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Ringkasan
Tujuan untuk mengetahui bagaimana Strategi komunikasi pemasaran Youngpreneur Bisnis Food Truck dalam menarik minat beli konsumen di Kota Bandung. Sehingga peneliti mencoba untuk menganalisis dari perencanaan, pelaksanaan dan media. Penelitian ini menggunkanan pendekatan kualitatif dengan metode Deskriptif subyek penelitian adalah Youngpreneur bisnis Food Truck dengan menggunakan tekhnik purposive sampling, di peroleh informan kunci sebanyak 6 (Enam) orang, dan informan pendukung sebanyak 2 (dua) orang. Tekhnik pengumpulan data terdiri dari studi pustaka dan studi lapangan. uji keabsahan data yang dilakukan adalah perpanjangan pengamatan dan triangulasi data.tekhnik analisa data dengan pengumpulan data, reduksi data,penyaji data, penarikan kesimpulan.. Hasil penelitian ini bahwa strategi komunikasi pemasaran Youngpreneur bisnis Food Truck Dalam Menarik Minat Beli Konsumen Di Kota Bandung. pada tahap perencanaan dilalui Tiga proses yakni Proses Awal Youngpreneur membangun bisnis Food Truck, Konsep Food Truck, dan Menarik Minat Konsumen Pelaksanaan yang digunakan untuk Menarik Minat Konsumen, Lokasi yang strategis, dan Promosi Media yang digunakan ialah media Cetak dan media Elektronik. Kesimpulan dari penelitian ini adalah Strategi komunikasi pemasaran Youngpreneur bisnis Food Truck telah berhasil menarik minat beli konsumen di Kota Bandung. Saran untuk Youngpreneur ialah harus lebih memperbanyak iklan pemasaran di media sosial guna meningkatkan minat beli konsumen dan meningkatkan penjualan Bisnis Food Truck.
Ringkasan Alternatif
The purpose to find out how Business Youngpreneur marketing communications strategy for a Food Truck in interests consumer buy in Bandung. So the researchers tried to analyze from the planning, execution and the media. This research was the qualitative approach with menggunkanan methods of Descriptive research is the subject of a Food Truck business Youngpreneur by using purposive sampling, engineering onthe acquire key informant as 6 (six) people, and supporting the informant as much as 2 (two). Engineering data collection consists of studies of the literature and the study of the field. test the validity of the data is done is an extension of the observation and triangulation of the data. the dwarf data analysis with data collection, data reduction, the Publisher, withdrawal data conclusions. The results of this research are that the communication strategy of marketing business Youngpreneur Food Truck In Interests Consumer Buy in Bandung. in the planning stages traversed Three process i.e. the determining stages beginning in marketing Food Truck, Food Truck planning Competencies, maintaining a marketing strategy. Implementation that is used to convey information that is the process of introducing a Food Truck business, process stages of running Food Truck, the installation of the Target price. The medium used to convey information that is the Media as an important role in the marketing, and the impact of the media. Conclusion of this research is the business Youngpreneur marketing communications strategy for a Food Truck has been successful attracting the consumer buy in Bandung. The advice. Suggestions for Youngpreneur had to reproduce is the marketing ads in social media to enhance the interest of the consumer to buy.