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STRATEGI PUBLIC RELATIONS PT. TELKOM KANDATEL SUKABUMI DALAM MENSOSIALISASIKAN KEBIJAKAN PERUSAHAAN PROGRAM KEMITRAAN DAN BINA LINGKUNGAN KEPADA MASYARAKAT SUKABUMI
FATMA FATIMAH MADJID (2007) | Tugas Akhir | -
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Ringkasan
The purpose of this research to know Public Relations strategy of PT. Telkom Kandatel Sukabumi in socializing Community Development Program for people in Sukabumi.
The method of this research was descriptive which describing systematically facts and characteristics of certain population.The data analysis techniques of this research was collect the data and analyzed to get answer of research problem. The populations of theis research was the Public Relations and Secretary, adsministration staf, and Assistant Manager Comunity Development Center. Sample of this research was three people.
The result of thir research indicated that the main strategy of this program is financial aid fcheme loan for small and medium enterprize and social security aid. The message form used in this research is informative and persuasif with using electronic and mass media.Conclution of this research is social and economy security aidThe author recommendes the company should give E-Learning training for people of Sukabumi.
Ringkasan Alternatif
The purpose of this research to know Public Relations strategy of PT. Telkom Kandatel Sukabumi in socializing Community Development Program for people in Sukabumi.
The method of this research was descriptive which describing systematically facts and characteristics of certain population.The data analysis techniques of this research was collect the data and analyzed to get answer of research problem. The populations of theis research was the Public Relations and Secretary, adsministration staf, and Assistant Manager Comunity Development Center. Sample of this research was three people.
The result of thir research indicated that the main strategy of this program is financial aid fcheme loan for small and medium enterprize and social security aid. The message form used in this research is informative and persuasif with using electronic and mass media.Conclution of this research is social and economy security aidThe author recommendes the company should give E-Learning training for people of Sukabumi.