Tujuan Penelitian adalah mengetahui bagaimana Strategi Public Relations PT. Coca-Cola Bottling Indonesia Jawa Barat dalam mendukung usaha pemasaran produknya melalui acara Event Promo Sprite D’Plong, untuk menjawab masalah tersebut peneliti mengangkat indikator tujuan, rencana, kegiatan, pesan, media untuk mengukur strategi. Pendekatan Penelitian kualitatif, metode penelitian deskriptif, Objek penelitian dalam penelitian ini adalah Public Relations PT. Coca-Cola Bottling Indonesia Jawa Barat, yaitu Indah Triyanti, Teknik pengumpulan data yang digunakan Wawancara, studi pustaka dan internet searching. Hasil penelitian menunjukkan Tujuan Public Relations PT. Coca-Cola Bottling Indonesia Jawa Barat dalam mendukung usaha pemasaran produknya melalui kegiatan Event Promo Sprite D’Plong Untuk memberikan kesegaran dan kegembiraan sebagai ucapan terimakasih Coca-Cola kepada konsumen/pelanggan dan sekaligus mempertahankan image/citra perusahaan, Rencana Public Relations PT. Coca-Cola Bottling Indonesia Jawa Barat dalam mendukung usaha pemasaran produknya melalui kegiatan Event Promo Sprite D’Plong mampu mengenali situasi dengan baik, langkah selanjutnya adalah merencanakan, menentukan acara yang disusun agar menarik khalayak, kemudian menyusun acara yang ingin digarap dengan mengacu kepada perencanaan yang telah disusun. Kegiatan Event Promo Sprite D’Plong untuk mempersiapkan Kegiatan ini dilakukan dalam rangka melancarkan suatu informasi melalui pementasan musik di Televisi dan iklan TV serta mendukung usaha-usaha pemasaran. Kesimpulan penelitian menunjukkan Strategi yang di lakukan oleh Public Relations adalah berhubungan dengan target inti (penjualan) dan mengkomunikasikan pesan produk-produk Coca-Cola. Saran Penelitian yang di berikan setelah penelitian di lakukan adalah untuk tahun-tahun berikutnya bisa lebih ditingkatkan untuk menarik Konsumen/Pelanggan, caranya adalah dengan memperbanyak publisitas ke media, sehingga Konsumen/Pelanggan mengetahui kegiatan yang dilakukan oleh Public Relations PT. Coca-Cola Bottling Indonesia Jawa Barat dalam mendukung usaha pemasaran produknya melalui acara Event Promo Sprite D’Plong

The purpose of this research was to find out what is the public relations strategy pursued by PT. Cola-Cola Bottling Indonesia West Java in supporting its product marketing through Event Promo Sprite D’Plong. To answer the problem, the researcher applied the indicators of goals, plans, activities, messages, and media to measure the strategy. The research approach was qualitative, the research method was descriptive, Object of research in this research is Public Relations PT. Coca-Cola Bottling Indonesia West Java, namely Indah Triyanti, the data collection techniques used was interview, library study, and internet searching, the data analysis technique used was the research results, and the discussion was based on various theories applied wherein as certainty on the aspects of theories and conformity or unconformity with the factual results of research in the filed was determined. The research results showed Objectives Public Relations PT. Coca-Cola Bottling Indonesia West Java in marketing its product through the Sprite D'plong Event Promo To provide freshness and excitement as Coca-Cola thanking to the consumers/customers and also maintain the image / image of the company, Plan Public Relations PT. Coca-Cola Bottling Indonesia West Java in marketing its product through Sprite D'plong Event Promo abled to recognize the situation well, the next step is to plan, determine the events organized to attract audiences, then organized events to be worked by reference to the planning have been prepared. Activities Sprite D'plong Event Promo to prepare for this activity carried out in order to launch an information through music performances on television and TV advertising as well marketing efforts. The conclusion of research Showed that the strategy pursued by Public Relations is associated with the target nucleus (sales) and communicate its product messages Coca-Cola . The recommendation of research are given after research was done for subsequent years could be increased to attract consumers/ customers, by increasing publicities in mass media and other media, so that consumers/ customer recognize the activities by Public Relations PT. Coca-Cola Bottling Indonesia West Java conducted, in marketing its product through Sprite D'plong Event Promo

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