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The Influence of Perception Of Halalness and Religiosity Toward Purchase Intention of Halal Imported Food in West Java
Ratna (2018) | Skripsi | Manajemen
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Islam is a growing religion with a high number of adherents including in Indonesia. Islam organises entire activities in various sectors such as social, educational, economic, political, behavioural, including the selection of food that should be halal. Halal does not contain ingredients or elements that are prohibited to be consumed and processed based on Islamic sharia. The increasing number of imports in Indonesia is high enough to affect the rising number of products from foreign countries which is from a company with majority of non-Muslim religion. Similarly, there is an increase in consumer awareness of Indonesia to halal product as a result of the appearance of fake labelled halal products cases. The purpose of this study is to examine the impact of perception of halalness and religiosity toward purchase intention of imported halal products. Variables are perception of halalness, religiosity and purchase intention. This study uses quantitative data through questionnaires with 26 statements to 411 Muslim respondents who have consumed imported halal products. The data obtained are analysed using SPSS version 18 to measure descriptive analysis, validity, reliability, correlation and multiple regression. The research findings that perception of halalness and religiosity influence purchase intention. Moreover, Religiosity more effect the purchase of halal imported food. Keywords: Perception of halalness, religiosity, purchase intention.