Perpustakaan judul masih dalam tahap pengembangan, admin siap menampung kritik dan saran
The Making of a Business Biography on Droplets Indonesia
Arif Jafar Sidiq (2017) | Tugas Akhir | -
Bagikan
Ringkasan
.
Ringkasan Alternatif
Local brand is the part of entrepreneurship which is able to increase the welfare of society. This final project is one of efforts to promote local brand. One of local brands is selected as the subject of this project which is Droplets Indonesia. The company is selected based on the considerations that it is able to give inspiration and motivation towards young entrepreneurs, to persuade young entrepreneurs to have social and environmental awareness, and to invite young entrepreneurs to preserve Indonesian culture. To reveal the information about the company, a biography book is selected as the media. In pursuance of fulfilling the content of the book, the qualitative method of collecting data is used. This project uses library study, observation, and interview as the ways to collect data. Moreover, this project applies several theories. Those theories are divided into two parts. The first part is the underpinning theories such as theory of biography, theory of narrative, descriptive, and persuasive writing techniques, and theory of types of vocabulary and kinds of sentence. Those theories assist this project to write the biography book. The second part is the additional theories such as theory of brand and theory of social entrepreneurship. Those theories assist the process of collecting data. As for the result of this project, this project produces a business biography book which is written in English. The book consists of 80 pages and seven chapters. The book applies three essential writing techniques which are narrative, descriptive, and persuasive. The book is fully designed both in the cover and the layout and completed with various pictures. Keywords: Biography, Social Entrepreneurship, Entrepreneurs.