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The Making of a Promotional Booklet of a Local Brand Titled: "KayaKayu Indonesia: Enriching the Value of Wood"
Ririn Andini (2018) | Tugas Akhir | -
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This final project is about making a promotional booklet of KayaKayu Indonesia. KayaKayu Indonesia is a local brand from Bandung which produces personalized and customized wooden peg dolls and offers a wooden doll painting workshop. This project is aimed at developing a promotional booklet which focuses on KayaKayu's product in order to help promoting and advertising their product. In developing this final project, the data was collected by interviewing the owner and the customer of KayaKayu and doing library study. The data which has been collected are selected based on the most relevant to the content and processed by making an outline, writing the first draft, editing and revising, writing the second draft, editing and revising, writing the final draft, designing, proofreading, printing. There are several theories applied to help making the content of the booklet. Those theories are divided into three categories which are marketing strategy, characteristics of promotional booklet, element of writing, and basic book designing. The result of this project is a promotional booklet entitled "KayaKayu Indonesia: Enriching the value of wood" which consists of 67 pages. This booklet is expected to be useful for KayaKayu Indonesia as their marketing tool and trigger the readers to support local brand product. Keywords: KayaKayu Indonesia, local brand, handicraft, wooden doll, creative industry.