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The topic of this final project is about the writing of a promotional booklet of a local brand named Matoa Indonesia. Matoa Indonesia is a local brand based in Bandung which produces wooden watch products. Since this product is made in the form of a promotional booklet, the focus of this booklet is the product of Matoa Indonesia. The purpose of this product is to promote local brand and to persuade people especially Indonesian people to support local products. The theories which are applied in developing this project are divided into three categories. The first category is the theories which are related to promotional booklet such as definitions of promotional booklet, product promotion, promotional language, Local Brand, Unique Selling Proportion (USP), Corporate Social Responsibility (CSR), writing profile and product line. The second category is the category of writing process which consists of the definition of the elements of good writing, writing techniques and writing style. And the last category is the theory of designing which consists of the basics of designing a book. The method used in collecting the data is qualitative method by doing library study, interview and observation. The data which have been collected are processed through selecting the data, writing the outline, writing the first draft, editing and revising the first draft, writing the second draft, editing and revising the second draft, writing the final draft, designing and printing. The result of this final project is a promotional booklet titled "The Stylish Matoa Indonesia: When nature meets style..."�. This promotional booklet could be one of the marketing strategies of Matoa Indonesia to promote their products both nationally and internationally. Moreover, hopefully from this promotional booklet, people especially Indonesian will start to love and use local products. Key Words: Promotional booklet, Matoa Indonesia, wooden watch.

http://digilib.polban.ac.id/gdl.php?mod=browse&op=read&id=jbptppolban-gdl-sarahsandy-6601