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The Making of Promotional Booklet titled
Adzany Saputri Intan Nirwana (2018) | Tugas Akhir | -
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The final project is about making a promotional booklet about akar wangi. Akar wangi is a domestic plant origin from India but it grows well in Garut, Indonesia and can be produced as a handicraft. The legend shop in Garut which sells the product of akar wangi is Zocha Graha Kriya. This project was conducted since it aimed to introduce and to promote akar wangi products, to expand the target business about this handicraft, to encourage people buy local products. In conducting this final project, qualitative method is used as the methodology. There are several steps such as data collecting, data processing, designing, and printing. In collecting the data, interviewing the owner of Zocha Graha Kriya and observing to the shop was done to gather the valid data. In processing the data, making outline, drafting, editing and revising have to be done to get the best result. Moreover, there are some theories which are applied to support and help making the content of the booklet better. The theories are divided into three categories; elements of booklet, writing techniques, and designing the booklet. The result of this project is a landscape A5 promotional booklet titled "Akar Wangi: The Fragrant Handicraft"� which domain in brown color and consists of 48 pages. Keywords: Akar wangi, handicraft, promotional booklet, local brand, Zocha Graha Kriya.